Direction de la Science, de la technologie et de l'innovation
The OECD Truth Quest Survey
Methodology and findings
False and misleading content online poses significant risks to the well-being of people
and society, but a lack of cross-country comparable evidence persists. This paper
contributes to the literature by presenting the OECD Truth Quest Survey methodology
and key findings. This survey assesses whether some types of content are more easily
distinguishable as false and misleading than others and whether the theme plays any
role in its detection. It provides evidence about whether AI-generated content is
easier to identify than human-generated content as well as insights into the effects
of AI labelling. It further presents information on people’s behaviour as they interact
with false and misleading content and their perceptions about their ability to detect
it. The cross-country comparable data from the survey will help policy makers better
design media literacy strategies, programmes and related policies to address the negative
effects of such content.