Operationalisation of destination management organisations in Romania
This report provides an analysis of the state of play for tourism in Romania and examines
opportunities and challenges for destination development at the subnational level.
In addition, it includes an operating manual providing practical guidance for tourism
practitioners, setting out the steps required to establish and operate an effective
DMO. It has been produced to help public and private sector stakeholders in Romania
to work in partnership to plan, develop, manage and market their destinations. The
aim is to strengthen tourism structures at local, regional and national levels, so
that Romania is able to compete effectively in international markets, in a way that
will bring maximum benefit to the country and its destinations. Examples of international
best practices, and recommendations to develop an effective and self-sustaining network
of regional DMOs are also presented.
Published on March 05, 2020
In series:OECD Tourism Papersview more titles