Consumer data and competition
A new balancing act for online markets?
The impact of consumer data on competition in online markets is gaining attention
from competition agencies across the globe. Effective competition should theoretically
drive better outcomes for consumers in terms of higher levels of privacy and control
of personal data, but this is not always the case in practice, especially when consumers
do not or cannot actively manage their privacy options. There are questions about
whether the possession of consumer data raises barriers to entry and what remedies
could best address such concerns, among others. This Going Digital Toolkit note discusses
competition issues and identifies innovative ways that competition agencies are addressing
related challenges. It also assesses some of the ways in which jurisdictions are improving
co-operation between agencies with responsibilities across competition, privacy and
data protection, and consumer policy and enforcement.
Published on March 08, 2021
In series:OECD Going Digital Toolkit Notesview more titles