Tzoanna Tsakona, JADE

Today's markets and economies call for new type of skills and an entrepreneurial mindset to encourage competition and economic growth. In addition, society requires a more creative and innovative way of dealing with social challenges. With this aim in mind and having 44 years experience, JADE, the European organisation for junior enterprises, outlines the benefits of the junior enterprise concept as a tool for entrepreneurship education at universities. This will include a focus on how the junior enterprise concept fosters youth entrepreneurship and how universities can benefit from it.