Julia De La Fuente Feria is Vice-Chancellor in Teaching at the University of Seville, responsible for the assessment of students, innovative and quality teaching and academic courses. She is also the Director of the Polytechnic University School. She has a PhD in Chemist Science and is member of the Research Group in Applied Rheology and Technology of Complex fluids. She teaches PhD programmes and master courses in the Polytechnic University School and the Faculty of Chemistry. Her research activates include participation in different regional, national and international research projects, in patenting and in university-enterprise collaborative projects. She has also participated in different local, regional and national projects related to innovative teaching and educational research in the University and has participated and organised different conferences on the implementation of the European Area in the Spanish Universities.