Artificial intelligence companies, goods and services
A trademark-based analysis
This work proposes an experimental methodology to identify and measure artificial
intelligence (AI)-related trademarks. It aims to shed light on the extent to which
(new) companies and products appearing on the market rely on, exploit or propose AI-related
goods and services, and to help identify the companies and organisations that are
active in the AI space. The paper finds evidence that AI-related goods and services
have expanded in consumer markets in recent years. Companies and other economic agents
appear to register AI-related trademarks primarily to protect computer-related products
and/or services, especially software, audio-visual devices and for analytical purposes.
Important trademark activities related to AI also emerge in the education space, with
AI-related keywords being frequently associated with educational services as well
as classes, publications, workshops and online material.
Published on May 04, 2021
In series:OECD Science, Technology and Industry Working Papersview more titles