Measuring the economic value of data and cross-border data flows
A business perspective
The amount and variety of data that companies collect, aggregate and analyse has increased
dramatically in recent years. This paper investigates how the economic value of data
can be conceptualised and measured from a business perspective. It discusses data
monetisation as a strategy for developing new business models or enhancing traditional
ones, and proposes a new taxonomy for data that focuses on measuring its business
value. The paper also discusses how different data characteristics and types affect
economic value, before examining the role of cross-border data flows as a key enabler
of our global economy. As part of this discussion, the concept of a "global data value
chain" is presented, based on the idea that digitalisation enables the physical detachment
of data collection, analysis, storage and monetisation. The paper concludes with a
summary and discussion of the most promising avenues for measuring the economic value
of data.
Published on August 26, 2020
In series:OECD Digital Economy Papersview more titles