Firms going digital
Tapping into the potential of data for innovation
This paper aims to help policy makers understand and improve the conditions for firms
to thrive in an increasingly digital economy where data has become an important resource
for innovation. The paper: 1) analyses trends in the adoption of information and communication
technologies and activities that enable firms to collect, store and use data, including
big data analysis (BDA); 2) provides new evidence from micro-econometric analysis
of firms’ BDA and innovation in products, processes, marketing and organisation, considering
different types of data used for BDA; 3) examines business models of firms that successfully
innovate with data; and 4) discusses policies that can help improve the conditions
for all firms to go digital and tap into the potential of data for innovation.
Published on December 20, 2021
In series:OECD Digital Economy Papersview more titles