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Concurrence

Personalised Pricing in the Digital Era

 

As data analytics and pricing algorithms become common business practice in the digital era, there are growing concerns about the possibility that companies use such tools to engage in personalised pricing, a form of price discrimination that involves charging different prices to consumers according to their willingness to pay. While personalised pricing has the potential to improve allocative efficiency and benefit low-end consumers who would otherwise be underserved, in some occasions it can also lead to a loss in total consumer welfare. Moreover, if these practices are conducted using non-transparent or deceptive means, there is also a risk that they reduce market trust and create a perception of unfairness, potentially dampening consumer participation in digital markets.

In November 2018, the OECD Consumer Protection and Competition committees jointly discussed the ambiguous and multi-dimensional effects of personalised pricing, notably whether the risks of personalised pricing deserve a policy intervention and, if so, what are the most appropriate competition and consumer protection tools to address them.

 

SEE ALSO

OECD best practice roundtables on competition

OECD Handbook on Competition Policy in the Digital Age

 

 

INVITED SPEAKER

Alexandre DE STREEL Bio 
Professor of EU Law at UNamur presenting The regulation of personalised pricing in the digital era

 

KEY PAPERS

OECD Background Note • Note de Référence

Executive Summary with key findings • Synthèse des points clés de la discussion

Detailed summary of the discussion  Compte rendu detaillé de la discussion

Summaries of contributions

European Union

Hungary

Mexico

Netherlands

Portugal

Russian Federation

Spain

United Kingdom

United States

BEUC

BIAC

Watch a video about this discussion

Watch a video about the other topics
under discussion in Nov 2018

OECD Competition Youtube channel

 

PRESENTATIONS

 

 

RELATED DOCUMENTS AND LINKS

OECD Handbook on Competition Policy in the Digital Age

Antitrust and the trust machine, 2020

Implications of E-commerce for Competition Policy, 2018

Improving Online Disclosures with Behavioural Insight, 2018

Algorithms and collusion: Competition policy in the digital age, 2017

Big data: Bringing competition policy to the digital era, 2016

Price discrimination and competition, 2016

Data-Driven Innovation: Big Data for Growth and Well-Being, 2015

RELATED TOPICS

Abuse of dominance and monopolisation

Competition enforcement practices

Digital Economy, Innovation and Competition

OECD best practice roundtables on competition

More OECD work on competition 

 

Documents connexes

 

Also AvailableEgalement disponible(s)