Tools and Ethics for Applied Behavioural Insights: The BASIC Toolkit
Behavioural insights (BI) are lessons derived from the behavioural and social sciences,
including decision making, psychology, cognitive science, neuroscience, organisational
and group behaviour. Public bodies around the world are increasingly using BI to design
and implement better public policies based on evidence of the actual behaviour and
biases of citizens and businesses. This toolkit provides practitioners and policy
makers with a step-by-step process for analysing a policy problem, building strategies,
and developing behaviourally informed interventions.
Published on June 18, 2019